Creative Communication and Spoken English

UGC Add on/Career Oriented Course in English

Creative Communication and Spoken English

 

  1. Certificate Course
Subjects Duration Total hrs
Fundamentals of writing 4credits x 15hrs each 60
Spoken English 4credits x 15hrs each 60
Personality Development 4credits x 15hrs each 60
Project 8credits x 15hrs each 120
Total   300


Paper 1 – Fundamentals of Writing – 4 Credits

Creative and Non Creative Writing – Reading- Honing up the flair for writing – Achieving Unity in thought and style – Building up Vocabulary – Picking up basics of Grammar.

Paper II – Spoken English – 4 Credits

Basics of Phonetics – Speaking and Listening – Accent, Rhythm and Intonation

Conversational situations -Practicing Conversation.

Paper III – Personality Development – 4 Credits

What is Personality – Job Aptitudes – skills and talents- General Communication.

Paper IV – Project – 8 Credits

 

  1. Diploma Course
Subjects Duration Total hrs
Fundamentals of Advertising 4credits x 15hrs each 60
Direct Mail Advertising 4credits x 15hrs each 60
Writing for TV and Radio 4credits x 15hrs each 60
Project 8credits x 15hrs each 120
Total   300

 Paper 1 Fundamentals of Advertising – 4 Credits.

Aims and objectives of Advertising – Types of Advertising – Social and Economic significance of Advertising – Language used in Advertising – Headlines in Advertisements.

Paper II Direct mail Advertising – 4 Credits

Leaflets, Letters, Folders, and Brochures – Language Employed – Samples of Leaflets, Letters,Folders and Brochures and their features.

 Paper III Writing for TV and Radio – 4 Credits.

The twin Medium and its Two-Track Script – Pictures on the screen – Study a Storybord – A Point about speaking – full in a storyboard – how does speech rhythm work? – make up a storyboard – how does rhythm help the listener – script writing.

Paper IV Project – 8 credits.

 

  1. Advanced Diploma Course
Subjects Duration Total hrs
Writing for Newspapers 4credits x 15hrs each 60
Interviews 4credits x 15hrs each 60
Documentary and Feature Programmes 4credits x 15hrs each 60
Project 8credits x 15hrs each 120
Total   300


Paper I – Writing for Newspapers – 4 Credits.

The importance of newspaper as an instrument of mass communication – types of information in a newspaper and international news sports news, commentary – editorials, articles and news analyses, entertaining features etc. – Language and style of some of the items in the newspaper- how to development skills as a potential writer for the newspaper – Perfect Press Releases.

Paper II – Interviews – 4 credits.

Objectives – Types of interviews – the process of interviewing- Pitfalls- Managing the interview – Giving an interview.

Paper III – Documentary and Feature Programmes – 4 credits.

Objectives – Components – Pictured, Things, People, Drama, Film, Sound – making a Documentary – the feature broadcasting your talent – Using the web.

Paper IV – Project –  8 credits