UGC Add on/Career Oriented Course in English
Creative Communication and Spoken English
| Subjects | Duration | Total hrs |
| Fundamentals of writing | 4credits x 15hrs each | 60 |
| Spoken English | 4credits x 15hrs each | 60 |
| Personality Development | 4credits x 15hrs each | 60 |
| Project | 8credits x 15hrs each | 120 |
| Total | 300 |
Paper 1 – Fundamentals of Writing – 4 Credits
Creative and Non Creative Writing – Reading- Honing up the flair for writing – Achieving Unity in thought and style – Building up Vocabulary – Picking up basics of Grammar.
Paper II – Spoken English – 4 Credits
Basics of Phonetics – Speaking and Listening – Accent, Rhythm and Intonation
Conversational situations -Practicing Conversation.
Paper III – Personality Development – 4 Credits
What is Personality – Job Aptitudes – skills and talents- General Communication.
Paper IV – Project – 8 Credits
| Subjects | Duration | Total hrs |
| Fundamentals of Advertising | 4credits x 15hrs each | 60 |
| Direct Mail Advertising | 4credits x 15hrs each | 60 |
| Writing for TV and Radio | 4credits x 15hrs each | 60 |
| Project | 8credits x 15hrs each | 120 |
| Total | 300 |
Paper 1 Fundamentals of Advertising – 4 Credits.
Aims and objectives of Advertising – Types of Advertising – Social and Economic significance of Advertising – Language used in Advertising – Headlines in Advertisements.
Paper II Direct mail Advertising – 4 Credits
Leaflets, Letters, Folders, and Brochures – Language Employed – Samples of Leaflets, Letters,Folders and Brochures and their features.
Paper III Writing for TV and Radio – 4 Credits.
The twin Medium and its Two-Track Script – Pictures on the screen – Study a Storybord – A Point about speaking – full in a storyboard – how does speech rhythm work? – make up a storyboard – how does rhythm help the listener – script writing.
Paper IV Project – 8 credits.
| Subjects | Duration | Total hrs |
| Writing for Newspapers | 4credits x 15hrs each | 60 |
| Interviews | 4credits x 15hrs each | 60 |
| Documentary and Feature Programmes | 4credits x 15hrs each | 60 |
| Project | 8credits x 15hrs each | 120 |
| Total | 300 |
Paper I – Writing for Newspapers – 4 Credits.
The importance of newspaper as an instrument of mass communication – types of information in a newspaper and international news sports news, commentary – editorials, articles and news analyses, entertaining features etc. – Language and style of some of the items in the newspaper- how to development skills as a potential writer for the newspaper – Perfect Press Releases.
Paper II – Interviews – 4 credits.
Objectives – Types of interviews – the process of interviewing- Pitfalls- Managing the interview – Giving an interview.
Paper III – Documentary and Feature Programmes – 4 credits.
Objectives – Components – Pictured, Things, People, Drama, Film, Sound – making a Documentary – the feature broadcasting your talent – Using the web.
Paper IV – Project – 8 credits
